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3 Ways to Engage With Millennials

July 20, 2016

 

Millennials have become the focus audience behind most businesses’ marketing

strategies. With huge buying power they are an essential contributor to a brand’s

success. Because Millennials are such a diverse group it can be challenging to know

how to engage with them. Here are some tips to engage the millennial audience:

 

1. Mobile marketing: 85% of Millennials own a smartphone. They are always

attached to their screen keeping themselves up-to- date with everything and

anything happening in the world. This makes it a no brainer to target them

through mobile marketing. However, since Millennials are seeing so much

content it is important that your marketing is enticing.

 

2. Be transparent: Millennials, like other generations, want to know what your

brand stands for, but they have the resources to follow up and make sure that

your business is meeting those self-set requirements. They like to have direct

communication with companies and share their experiences. Being completely

open with these consumers will build a trusting relationship.

 

3. Original content: Millennials want to know that a brand cares about improving

their life and always has the consumer in mind. Trusting authentic opinions, they

want to see organic and shareable content they haven’t seen before.

 

Using these three tips with help you speak directly to the millennial audience and

engage them with your brand.

 

For more information and tips on how to market your

business to different audiences subscribe to our newsletter: Velvetstyle BizBuzz

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