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How to Use Events to Grow Your Business

No matter what kind of business you have, events are a great way of promotion. With

event planning, you can customize any event to best fit your business. Whether you host a face-to-face event or an online event, there are ways to make it work for you. Not only do events give people a better sense of what your business is, they can also be a great way for you to personally connect with your clients and future clients.

Here are some ways in which you can be making sure the event does the most for you and your business.

Plan the right kind of event:

Pick an event style that matches the overall feel of your business. For example, if you are in the technology industry it would make sense to have a webinar or a virtual trade show

where people can attend the event through their computers or phones. But, that may

not work for every business. If you own a boutique, perhaps a wine night with

showcases of your products would be better suited for you.

Pick the right time for your event:

The important thing to keep in mind is the holidays and seasons that

you can use when deciding a theme for your event. You can use summer for beach-

themed events, or Fall for Halloween-themed events. You will likely hold multiple

events throughout the year, but some seasons may work better for your business than


Get the word out about your event:

Use Social Media to share the website of the event and make posters or images for your event that will catch people’s eye. If you have a large Facebook following for your business, you can create an invitation for your event and use it to remind people as the date gets closer.

Events are one of the best ways to give people a firsthand experience to your business.

Make sure you take the time to plan out the right event for your business, and start

getting the word out about it right away. If you want more advice on event planning, or

are looking for someone to plan your event for you, visit our website for more

information and subscribe to our newsletter at Velvetstyle BizBuzz.

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